I have photographed various events of z.one concept. These are a few portraits I took at one of the events.
z.one concept was founded in 1999 by Ivano Panzeri in Italy – Italy is known as one of the most competitive hair care markets in Europe. The z.one brand was quickly recognized by industry experts for its innovation.
Panzeri’s goal was to approach hair stylists in an innovative way to achieve success through technological advancements and effective commercial and marketing strategies. With this business model, z.one concept has quickly conquered a significant part of the Italian market and now exports the brand to 46 countries.